Top 3 Reasons You Need Video Marketing
Marketing practices and trends are constantly evolving. The online landscape for businesses alone has seen a massive change within the past decade, and with that change, there has been an increase in how, where, and what target audiences are consuming in the online world. Today, more and more businesses are utilizing video marketing to reach target audiences and grow their brands, but why is video marketing specifically so important?
1. Video is the #1 medium for content marketing and strategy in 2020.
Whether you want to tell your brand's story, promote a product or service, or just increase social engagement, video has proven to hold your target audience's attention better than any other format (Hubspot, 2020). If that's not enough to convince you, a recent study showed that 86% of consumers would like to see more video from brands (Wyzowl, 2020.)
2. Videos are among the most-shared content on social media platforms.
Just look at the facts! Facebook and YouTube are the top 2 social media platforms in 2020 in terms of active users (Sprout Social, 2020). Both platforms are heavily flooded with long-form and short-form videos. Launched in 2017, Facebook Watch further encourages their users to consume videos by hosting them all in one place to watch on-demand. Even Instagram, originally a picture-sharing platform, capitalizes on the popularity of videos with IGTV and Instagram Stories.
3. 96% of consumers turn to video to learn more about a product or service.
Whoa! That means just about all of your customers are willing to watch a video to learn more about your brand and what you do. On average, people watch 16 hours of online video per week which is a 52% increase since 2018 (Wyzowl, 2020).
As you can see, video is a powerful tool and while a lot of businesses already incorporate it into their marketing strategies, the people have spoken, and they want more! In fact, there's a predicted increase in this form of marketing for 2021.