Custom Hats, Custom Ads, Massive Results
Content Marketing Case Study:
"Nothing Better Than an Original"
Founded by full time firefighters, WestBroad Apparel creates custom hats for firefighters. The product that they are best known for is their "Original Hose Hat" - made from retired firehose and custom designed to each customer's specs. It's a killer product, so when they approached us for marketing we were thrilled to get involved.
Project Synopsis:
Primarily using social media advertising, we were able to drastically grow WestBroad Apparel's sales. One of the major key's to the success was our video production of multiple product ads.
Services Provided:
Video Production / Photography / PPC / Email Marketing / Web Design / Graphic Design / Organic Social
Room for Improvement
After a couple years of sales growth and product interest, their sales had begun to plateau, and day-to-day time spent running the business competed with the time needed for marketing.
The primary area we saw opportunity for growth and improvement of sales was through their social media ads.
They had seen product interest and sales through this channel in the past, but the PPC needed restructuring and their current ads were overused and did a poor job actually selling the product.
Creating to Capture
First things first we needed product ads, and product ads that worked well to sell the product.
They needed to catch attention, inform about the product, and inspire a purchase - doing all three quickly! Our in-house video capability got to work.
The importance of quality creatives (ads) cannot be overstated.
Online audiences are steadily being exposed to competing ads, and you must make sure it's yours they click on.
Variety, Please.
Variety, please.
Several styles of ads produced. Some were shorter, strictly product centered, while others elaborated, including the mission and values behind products, and some were UGC style, featuring customer photos and reviews.
Versions appropriate for each platform were also produced; square, vertical, and horizontal.
With top knotch copywriting as company, the ads were ready for our PPC expertise to get to work.
Carefully monitoring, updating, and fine-tuning PPC campaigns, purchases started booming. In the first month alone, online sales doubled!
Over the course of our retainer with WestBroad, our Facebook Ad campaigns were directly responsible for over 5,000 purchases - and that's not including our TikTok advertising or other marketing efforts!
Combining this with our other marketing efforts (Email, Website, Organic, Print) created an almost self-reliant sales producing machine.
WestBroad, like many brands, has great products that it's customers rave about. By strategically and consistently producing creative video ads, alongside other marketing efforts, we were able to successfully reach those potential customers and are proud of the results that speak for themselves!