Metropolitan Arts Council
Video Marketing Campaign
The Greenville Metropolitan Arts Council (MAC) is a staple to the upstate community, providing support, funding, and awareness for the art community. Alongside MAC, we've developed both social media and broadcast video campaigns.
Our first project we worked on was for SMARTarts - a program that "connects students, artists and teachers to deeper learning and self-awareness through integrating the arts with all areas of education."
We captured multiple case-study style videos with working artists and school district teachers that highlighted the success and importance of the SMARTarts program.
The next project focused on the annual "Open Studios" weekend. A weekend in Greenville county in which over 100 local artists open their studios to the public, allowing guests to tour, view, and interact.
We produced a handful of social media video pieces, as well as a broadcast commercial for Greenville's local WYFF 4 channel. These promotional videos encouraged and informed prospective attendees to mark their calendars, and to not miss out on the upcoming weekend.