241 Leads and 8.9× ROI
in 90 Days
The Challenge:
Dan the Mosquito Man needed to drive more qualified leads during their busy summer season without relying on discount-heavy promotions. They wanted measurable results that could scale into repeat business.
Our Approach:
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Targeted high-intent audiences within their service area
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Tested multiple creative variations to refine messaging
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Simplified the lead form flow to increase conversions
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Optimized weekly to reduce cost per lead
Results:
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241 qualified leads in 90 days
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$7.91 cost per lead
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$17,000 in immediate revenue from those leads
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8.9× return on ad spend (ROAS)
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80% of customers expected to return, projecting over $60,000+ lifetime value
“We were blown away by the results from Kayo this summer. We received consistent leads and calls all summer long, making it the busiest one we've had since we opened!"
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- Adam Redding
Owner, Dan the Mosquito Man
In just three months, this Meta campaign delivered 241 qualified leads and nearly $17,000 in direct revenue — with long-term returns projected to exceed $60K.
This project showcased how strategic creative, audience insight, and disciplined optimization can drive outsized results from a focused campaign.